Everton partner with Red Bull

Everton has confirmed a deal that will see the world’s biggest energy drink company, Red Bull, become the Club’s new ‘Official Energy Drink Partner’.

As part of the multi-year agreement, Red Bull will benefit from the opportunity to promote their brand globally across the Club’s physical and online channels.

Their distinctive branding will be visible across bottle carriers, bottle coolers and ice boxes at Everton’s Finch Farm training complex, as well as at home and away fixtures. Supporters will also see the brand on the big screen and on pitchside LEDs at Goodison Park and, from the 2025/26 season, at Everton’s new waterfront home at Bramley-Moore Dock.

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We are excited to welcome Red Bull into our partnership portfolio and are really pleased that such a globally renowned and innovative brand has chosen to partner with Everton.

“By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.

"This agreement is the latest the Club has secured in recent months and is testament to the dedication and talent within our Partnerships team. I’d like to thank everyone at Everton, and at Red Bull, who has been involved in getting this long-term deal completed ahead of what will be a historic period for the Club.”

Red Bull, originally launched in 1987, has grown to become the world’s best-selling energy drink, with a total of 12.1 billion cans sold globally in 2023. The partnership with Everton further extends Red Bull’s sporting portfolio, which includes agreements in football, Formula 1 and rugby, as well as individual sponsorship of athletes, artists and creatives.

The long-term partnership, a Club record in its category, follows new commercial deals announced by Everton earlier this summer with HPE Aruba, Castore and Aramark. Meanwhile Christopher Ward extended their existing agreement to become a Founding Partner of Everton Stadium and the Club’s Official Shirt Sleeve Partner.

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