Everton secure bumper £75m shirt and training ground sponsorship deal
Chief executive Robert Elstone also revealed the club will have their shirt sleeves sponsored next season
Everton will receive a £75m commercial boost after securing bumper new sponsorship deals for the club's shirt and training ground.
Chief executive Robert Elstone said the identity of the companies involved will be announced imminently, as the Blues also pursue a separate multi-million pound shirt-sleeve sponsor for their kits next season.
Speaking at the club's General Meeting at the Philharmonic Hall , Mr Elstone said the two already finalised deals will run over a five-year period.
He said: "It is two really positive, clearly high value deals we will be announcing shortly.
"Part of the £75m amounts to a major new naming partner for our training ground. We can't announce that right now but it will be announced shortly and it's great news.
"The other thing is a three-fold increase in the value of our shirt sponsorship and we will release that new partner in due cause.
"We're also hopeful we will secure a good deal for the shirt sleeve property.
"It's real, tangible progress."
Elstone was unable to say whether the new shirt sponsorship deal was with long-term partner, the Thai Beer company Chang.
As the ECHO reported last month the club have also been in talks with Kenyan online sports betting firm Sport Pesa over a potential deal.
Elstone said: "The two deals we've concluded are already banked and secured under legal contract and will generate £75m for the club over a five year period.
"It's a substantial increase in value.
"We're also hopeful we will secure a good deal for the shirt sleeve property."
He stressed that growing the Goodison outfit's commercial revenue is vital to ensure they can move forward while also complying with UEFA's Financial Fair Play Rules; which are designed to stop wealthy owners bankrolling success in an unsustainable fashion.
He was speaking shortly after Iranian billionaire Farhad Moshiri, the club's majority investor, had given unprecedented insight into his ambitions to take Everton into football's elite.
"It's vital as we look to find the resource to support Ronald Koeman that we're playing within the rules of Financial Fair Play," he said.