Prentice: Why new Everton director has the People skills for the People's Club
It's been a big week for Denise Barrett-Baxendale . (In this acronym age (LOL, OMG, WTF) let's go with DBB MBE.
The chief executive of the multi-award winning Everton in the Community has been promoted to the board of Sport England and, more significantly, the board of Everton Football Club.
Her business credentials are unquestioned, but it's her people skills which will undeniably enhance Everton's boardroom.
Farhad Moshiri's impact at Everton is already evident, but it is clear the Blues majority investor does not intend to court publicity.
Denise Barrett-Baxendale CEO of Everton in the Community and Deputy CEO of Everton FC.
He even chose not to attend Ronald Koeman's recent unveiling, the most impressive act of his short Everton tenure to date.
Bill Kenwright used to be a visible figurehead, but has increasingly retired from the spotlight after an experience in 2011 which he said “left me raped, bruised and betrayed.”
Deputy chairman Jon Woods has always preferred to keep his counsel, new addition Alexander Ryazantsev has delivered one interview to date, while Robert Elstone prefers to speak to fans directly at club forums rather than through the pages of newspapers or media websites.
Denise Barrett-Baxendale showing her allegiance from an early age by making Everton rosettes with her sisters
But football clubs need a visible, approachable and available figurehead who can discuss more than just the latest injury list and tactical formations for the next premier League match.
Everton now have one who is vibrant, charming, enthusiastic and approachable.
She also used to have a Bob Latchford poster on her bedroom wall .
DBB MBE is A-OK.
Blue Christmas as Everton FC under 21 players along with their coach David Unsworth drop into the Pitz Soccer centre Liverpool. They called into surprise volunteer Lee Johnson who does coaching sessions for people at the Whitechapel Centre.