Everton has agreed a multi-year Club-record technical partnership with Castore that will see the sportswear brand supply high-performance playing, training and travel wear from the 2024/25 season and become the first Founding Partner of the Blues’ soon-to-be home, Everton Stadium.
As Official Technical Partner, Castore will kit-out Everton’s Men’s, Women’s and Academy squads with home, away and third kits from what will be the Club’s final season at Goodison Park and into their state-of-the-art 52,888-capacity waterfront arena.
By joining the Club’s journey to Everton Stadium, Castore has also acquired Founding Partner status, a distinction that will give them access to enhanced commercial opportunities and media rights at Everton’s new home once it opens in summer 2025.
The deal sees the Blues added to an established and growing portfolio of top sporting names partnered with Castore that includes England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, tennis legend Andy Murray and Olympic athlete Adam Peaty.
Castore’s Everton range will see adult supporters have the option of purchasing a ‘Pro’ playing kit or ‘Replica’ kit, in line with their offerings to other top clubs. The ‘Pro Kit’, which will be available in men’s and women’s sizes, will introduce laser-cut detailing to enhance breathability and comfort on the pitch, alongside high-tech features that support performance on the field.
The move to a new Technical Partner sees Everton’s four-year association with Danish brand hummel come to an end. Like hummel, Castore will work alongside Everton’s Official Retail Partner Fanatics - a global leader in licensed sports merchandise - to deliver official products to Everton fans, wherever they are in the world.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.
“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
“It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”
Founded in Wirral in 2016 by brothers and former athletes Tom and Phil Beahon, Castore was created with a mission to develop expertly engineered precision sportswear through technological advancements and partnerships with ambitious teams and exceptional sporting names.
The brand has since grown to become internationally recognisable, working across a broad range of the world’s most popular sports.
Castore founding partner Tom Beahon said: “We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner.
“Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’.
"Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”
Everton’s 2024/25 home kit will be revealed and made available online and in store in July. Away and third kits will follow later in the summer.
www.evertonfc.com/new
