Everton has expanded its portfolio of international partners by signing a multi-year deal with British watch brand Christopher Ward. The agreement with the UK’s leading mechanical watchmaker sees them become the club’s Official Global Timing Partner.
Christopher Ward turned the traditional watch model on its head in 2005 by becoming the world’s first online-only premium watch brand offering hand-crafted, Swiss-made mechanical watches at previously unheard-of prices. Today they have customers in more than 100 countries and are renowned for their pioneering approach to watchmaking, including the creation of the first commercially viable mechanical watch movement from a British watch brand in over 50 years, the acclaimed Calibre SH21.
Through the partnership, Christopher Ward branding will appear on official Everton channels and assets, including on backdrops and LED screens at Goodison Park on matchdays. They intend to embrace Everton’s unique culture by creating money-can’t-buy experiences for Evertonians and Christopher Ward fans around the world and work with the club’s award-winning charity, Everton in the Community.
Mike France, CEO and Co-Founder of Christopher Ward said: “Becoming Everton Football Club’s first Global Timing Partner, apart from being a great honour, is a milestone for Christopher Ward in our mission to make the visceral pleasure of owning a premium mechanical watch accessible to the many – not just the few.
“I’m acutely aware of the club’s rich history, intensely loyal worldwide fanbase and bright future – as evidenced by the new stadium at Bramley-Moore Dock – and it’s the deep-rooted commitment to their local community that convinced us this could be a partnership with a purpose beyond purely commercial benefits. We look forward to playing our role in bringing exciting times to Evertonians everywhere.”
Richard Kenyon, Everton’s Director of Communications, Revenue and International Growth, said: “It is our great pleasure to bring on board Christopher Ward as our Global Timing Partner and to link-up with such a dynamic, growing organisation.