Norwich's commercial director Sam Jeffery: "This is a huge moment in the history of Norwich City and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all".
The Premier League club revealed its new design, a modernised version of the club's current crest, on Tuesday.
The change comes after a consultation period which "incorporated both internal feedback within the business and external feedback from the club's supporters", according to a club statement.
The new crest, which features a redesigned lion, castle and canary, will be formally used from June 17, 2022 and will feature on the club's kits next season.