KitKat to release naturally pink 'ruby chocolate' bars

KitKats are set to have a break from the norm by releasing a naturally pink chocolate bar.

The four-fingered snack is made out of "ruby chocolate", with its flavour described as a "tension between berry-fruitness and luscious smoothness".

UK customers will be the first in Europe to try the bar after it was introduced to Japan and South Korea earlier in 2018.

Ruby chocolate has been created by the Swiss firm Barry Callebaut, which used specially sourced cocoa beans from the Ivory Coast, Ecuador and Brazil.

The company is said to have spent more than a decade "unlocking the bean's colours and flavours".
Nestle UK, which owns KitKat, has said no colours or flavours have been added to the pink bars.

Pablo Perversi, chief innovation, quality and sustainability officer at Barry Callebaut, the cocoa producer which developed the ruby bar, said: "I am very pleased to see the result of our partnership with Nestle, the iconic four-finger KitKat made with our ruby chocolate.

"Consumers across the world will be intrigued by the unique taste of this crispy delight."
Alex Gonnella, marketing director for Nestle's UK confectionery business, said: "After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the ruby chocolate will be available in an iconic four-finger format and we are sure that the ruby chocolate KitKat will be a great hit in the UK.
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