Post by Everton News. on Feb 28, 2019 15:55:03 GMT
Everton Football Club has been recognised for its innovative partnerships with Angry Birds and Umbro after being nominated for five UK Sponsorship Awards.
The Blues’ shirt sleeve partnership with Rovio Entertainment – the games-first entertainment company behind the Angry Birds franchise – is up for a total of four awards while the Club’s away kit launch with Umbro has been shortlisted for another prize.
In August the Blues teamed up with Rovio to create a global first when they introduced three Premier League footballers as playable characters in the Angry Birds game – with Theo Walcott, Cenk Tosun and Gylfi Sigurdsson undergoing Angry Birds makeovers to become limited edition “extra-rare five-star birds”.
The judges have shortlisted Everton and Rovio in four categories: First Time Sponsor Award, Best Football Sponsorship, Best Gaming Based Sponsorship and Sponsorship Innovation of the Year.
In another pioneering landmark for the Blues, Everton were the first Premier League club to solely use their women's squad to launch a new kit, demonstrating a one-club philosophy and commitment to growing the profile of the women's game.
This has resulted in the Club’s away kit launch with Umbro being shortlisted in the Best Sponsorship of Women’s Activities category.
Mark Rollings, Head of Partnership Management at Everton Football Club, said: “I’m delighted that we’ve been shortlisted in five categories at this year’s UK Sponsorship Awards. Everton strives for innovation and excellence in all of our partnership activity.
“Rovio’s creative methods when it comes to their Angry Birds brand have enabled us to bring to life a truly unique partnership, whilst the bold and forward-thinking approach from Umbro in fronting a kit launch exclusively with our Everton Ladies team rightly received widespread praise. It’s great that both partnerships are receiving well deserved industry recognition.”
Celebrating 25 years, the UK Sponsorship Awards reward excellence in partnerships and sponsorships across all industries.
The winners will be announced at a gala dinner at the London Marriott Hotel on 26 March.