USM Holdings to take over Finch Farm naming rights according to sources.
This is the guy who owns them.
Founder of USM Holdings, a diversified international company. The Group’s assets include major industry players, such as Metalloinvest, a leading global supplier of metals and mining products and hot briquetted iron; MegaFon, one of the largest mobile operators in Russia and a pioneer in 4G/LTE services; Mail. Ru Group, the Russian-language internet market leader; as well as the fast-growing UTH Russia, which comprises Disney Russia, MUZ-TV and U television channels. Mr. Usmanov owns Russia’s leading business media group Kommersant Holding and more than 30% of Arsenal, an English football club. In addition, he is the founder of the Arts, Science and Sports Charity Foundation.
Mr. Usmanov is a member of the governing bodies of a number of NGOs and companies that play key roles in the development of the Russian economy. Since 2006, he has been on the Board of the Russian Union of Industrialists and Entrepreneurs. Mr. Usmanov served as the General Director of Gazprom Investholding from February 2000 to October 2014; prior to that he held the role of Adviser to the Chairman of Gazprom and First Deputy General Director of Gazprom Investholding. From 1994 to 1998, Mr. Usmanov headed Interfin Interbank Investment and Finance Company. From 1995 to 1997, he served as the First Deputy Chairman of MAPO-Bank, and from 1994 to 1995, he was an Adviser to the General Director of Moscow Aviation Industrial Enterprise. From 1990 to 1994, Mr. Usmanov worked as the Deputy General Director of Intercross JSC.
Attaching great significance to philanthropic work, Mr. Usmanov is a Trustee for a range of social, educational and cultural organisations, including the Russian Geographical Society, Moscow State Institute of International Relations, National Research University Higher School of Economics, and European University in St. Petersburg.
The founder of USM Holdings devotes special attention to the development of sports in Russia and globally. He has been the President of the International Fencing Federation for a number of years and is a member of the Board of Trustees of the Russian Olympian Sportsmen Support Fund.
In 2013, Mr. Usmanov was awarded the Order for Service to the Fatherland IV class for his services to the State and his active contribution to society and philanthropy. He was also awarded the Order of Alexander Nevsky and the Order of Honour for his professional achievements and long-term contribution to business, as well as the Medal for Contribution to International Cooperation by the Ministry of Foreign Affairs of Russia and the Order of Friendship of the Republic of Kazakhstan.
In 1976, Mr. Usmanov graduated from the Moscow State Institute of International Relations (MGIMO) with a degree in international law. In 1997, he received a degree in banking from the Finance Academy under the Government of the Russian Federation. He is fluent in English, French, Russian and Uzbek.
Finch Farm to be called USM Finch Farm as Usmanov steps in
Everton have secured a multimillion pound naming rights deal with a company founded by the Russian billionaire and Arsenal Shareholder Alisher Usmanov.
According to Andy Hunter of the Guardian newspaper, Everton have secured a multimillion pound naming rights deal with a company founded by the Russian billionaire and Arsenal Shareholder Alisher Usmanov.
USM Holdings, the holding company for Usmanov's wide ranging business interests, has become the Premier League club's first training ground partner in a 5 year deal.
The partnership will see Everton Finch Farm Training complex renamed USM Finch Farm and includes marketing rights plus match day advertising at Goodison Park.
It also represents a commercial link between Arsenal's second largest shareholder, and the club where his business partner, Farhad Moshiri, is the major shareholder.
Moshiri bought a 49.9% stake in Everton for 87.5m last February just days after selling his Arsenal shareholding to Usmanov, giving the latter a 30% interest in the North London club through Read and White Holdings Ltd.
Moshiri is also the Chairman of the board of directors at USM Holdings, where the British Iranian billionaire is one of the main shareholders along with the company founder, Usmanov, and Vladimir Skotch.
It's assets include Metallo Invest, the largest mining company in Russia, and MegaFon, one of that countries main telecommunications operators.
The business links and friendship between Usmanov and Moshiri fuelled speculation last year that the Uzbek-born billionaire planned to sell his shareholding at Arsenal, where Stan Kroenke retains majority control with 67.05% and reinvest in Everton.
That prompted a spokesperson for Read & White Holdings that Usmanov "does not intend to sell his stake in Arsenal Holdings Plc, Mr Usmanov continues to be committed to Arsenal and considers his stake in the club as a long term investment."
Moshiri has paid off Everton debts with an £80m interest-free loan since investing in the club, and is pressing on with plans for a new stadium, with a site at Bramley Moore Dock, the preferred but more expensive option.
Everton Football Club has confirmed a naming rights partnership with USM Holdings which will see the Russian-based group become the Club’s first ever training ground partner. The initial five-year deal, commencing in January 2017, will see the Halewood training ground renamed USM Finch Farm.
Aside from the naming and branding of the training ground, USM will also benefit from a set of global marketing rights including presence on media interview backdrops, LED advertising at Goodison Park on matchdays, VIP hospitality and player access for brands within the group.
Businesses within USM Holdings include Metalloinvest, the largest mining company in Russia and the CIS and the leading global manufacturer of hot briquetted iron, Baikal Mining Company, which owns one of the largest copper reserves in the world, MegaFon, one of the major telecommunications operators in Russia, and Mail.Ru Group, the Russian internet leader and owner of Russia’s most popular social networks VKontakte and Odnoklassniki.
The group also has stakes in digital companies including Alibaba, JD.com, Xiaomi, Uber, Spotify, Airbnb, Zalando, Flipkart, Ola Cabs, Didi Chuxing, ZocDoc and Klarna, and is a major investor in ESforce, one of the key players in the global e-sports market. The group is also responsible for UTH Russia, one of Russia’s largest media and entertainment groups which features TV channels in Russia and CIS including Disney, CTC, U, Muz TV, Che and Domashny; Kommersant Publishing House, the number one business media organisation in Russia; and Khimki Group, one of the leaders in the Russian property development industry.
Ivan Streshinsky, Member of the Board of Directors of USM Holdings said: “The naming of Finch Farm, and the extensive package of marketing rights, provides USM and the businesses within our group with unique year-round global media exposure. We’ve done considerable research into what this partnership can deliver for us and we’re very excited about the difference this will make as we continue to build our brands.”
Everton Chief Executive and Director, Robert Elstone added: “We are really pleased to welcome USM into our commercial portfolio as training ground naming rights partner. I’m sure that the marketing platform this provides USM and its businesses will help them achieve their growth objectives. It is a significant and exciting deal for Everton as we continue to grow our commercial revenues.
"We’ve invested heavily into our training facilities over recent years and this deal means we can continue to provide top class facilities, which we know plays an important role in attracting the best playing talent, from academy right through to first-team.”